App Store Submission and Rejection Fix Service
Your app is built and it will not go live. Either the submission is stuck on paperwork nobody on your team has done before, or review has rejected it and the guideline number in the email does not obviously map to anything you can change.
Discuss your projectWhat we handle
Build configuration and signing
Certificates, provisioning profiles, upload keys, and Play App Signing. The part that most often blocks a first release, because the mental model is unusual and the error messages are not helpful.
Privacy declarations
Apple's App Privacy answers and Google's Data safety form, filled in against what your app actually transmits — including what your analytics and crash reporting SDKs collect on your behalf. Both stores check these against observed behaviour.
Permissions and justifications
Usage description strings that explain the real reason, and written justification for the restricted permissions that require it, such as background location or broad file access.
Store listing and metadata
Screenshots at every required size, description, keywords, age rating questionnaire, and a privacy policy URL that resolves. Metadata rejections are common and entirely avoidable.
Review correspondence
We write the replies. Review is a conversation, and a specific answer with a build number and a video attached resolves in a round or two where a vague one loops for a fortnight.
Release management
Phased release on iOS, staged rollout on Play, TestFlight and internal testing tracks, and the version and build numbering that avoids an unusable release sitting in your history.
Rejections we see most
With the guideline each one is cited under, because the rejection email gives you a number and little else.
Crashes or incomplete content — 2.1
Reviewers find crashes your testing missed, often on an iPad or an older device, or they hit placeholder text and dead links. They test the paths your team stopped testing months ago.
Minimum functionality — 4.2
The app is judged to be a website in a wrapper. The fix is real native capability and value that does not exist in your mobile site, not a cosmetic change.
Account deletion missing — 5.1.1(v)
If an app lets users create an account, it must let them delete it from inside the app. A link to email support does not satisfy this, and it rejects a great many first submissions.
Sign in with Apple missing — 4.8
Offer Google or Facebook login and you generally must offer an equivalent privacy-preserving option. Straightforward to add, and a guaranteed rejection without it.
Payments outside in-app purchase — 3.1.1
Digital goods and subscriptions consumed in the app have to go through the store's billing, with its commission. This is a business model question, not a technical one, and it is better settled before the app is built.
Privacy answers that do not match — 5.1.2
Declared data collection contradicts what the binary does, usually because an SDK collects an identifier nobody declared. Both stores detect this and treat it seriously.
User-generated content with no moderation — 1.2
Apps where users post content need a way to report it, a way to block another user, and a stated means of acting on reports.
Play policy and target API level
Google enforces a minimum target API level for updates, a permissions policy requiring the least-privilege option, and the Families policy for anything aimed at children. The deadlines move each year.
How it works
- 01
Read the rejection properly
Cited guideline, the reviewer's note, and the device and OS version they used. Half of rejections are not about the thing the team first assumes.
- 02
Reproduce it
On the same OS version, in the same region, on the same device class. A rejection that cannot be reproduced is usually a configuration or account-state difference rather than a code defect.
- 03
Fix, or reply
Some rejections need a code change. Others need an explanation — a demo account with working credentials, a video of the flow the reviewer could not reach, or a note about a region-specific feature. Sending a new build when a reply was needed costs you another review cycle.
- 04
Resubmit and track
We resubmit, monitor the review, and handle follow-up questions until it is live.
Common questions
Related in Mobile App Development
Tell us what you need
Describe the problem and we will come back with scope, timeline, and a rate. No obligation to proceed.
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