App Store Rejection Fix
You have a rejection email with a guideline number and a paragraph that does not obviously map to anything you can change. Most rejections are fixable within days once you know which of them you actually have.
Discuss your projectRead it before you change anything
The most expensive mistake is submitting a new build immediately. Each round costs another review cycle, and a surprising share of rejections do not need a code change at all — they need a reply. If the reviewer could not reach the main feature because the demo account did not work, no amount of development fixes it.
So the first step is establishing which kind you have. The rejection cites a guideline, the reviewer usually adds a note, and the device and OS version they used is recorded. That tells you whether you are looking at a crash on a specific device, a missing feature, a policy question, or a reviewer who could not get past your login screen.
Then we reproduce it on the same OS version and device class, in the same region. A rejection that will not reproduce is usually an account-state or configuration difference rather than a defect, and that distinction changes the fix entirely.
Rejections by guideline, and what each actually needs
2.1 App Completeness
A crash, a broken link, placeholder content, or credentials that do not work. Frequently an iPad-specific crash, since reviewers test there and many teams do not. Needs a build.
2.3 Accurate Metadata
Screenshots that do not match the app, a description claiming a feature that is not there, or keywords stuffed with competitors' names. Needs a metadata change only — no new build.
4.2 Minimum Functionality
Judged to be a website in a wrapper, or too thin to justify an app. The hardest rejection, because the fix is real native capability. We will tell you honestly whether this is a week or a project.
4.8 Login Services
You offer Google or Facebook sign-in without an equivalent privacy-preserving option. Adding Sign in with Apple is straightforward and this is a certain rejection without it.
5.1.1(v) Account Deletion
Users can create an account and cannot delete it in the app. Needs a build, and it rejects a great many first submissions.
3.1.1 In-App Purchase
Digital goods or subscriptions sold outside Apple's billing. A business model question rather than a technical one, and better settled before an app is built than after.
5.1.2 Data Use
Privacy declarations contradicting what the binary does, usually because an SDK collects an identifier nobody declared. Apple detects this and treats it seriously.
1.2 User-Generated Content
No way to report content, no way to block a user, no stated moderation. Needs a build, and the requirements are specific.
What we do
- 01
Diagnose
Read the rejection, the reviewer's note, and the crash log if there is one. Tell you which category it falls into and whether it needs a build or a reply.
- 02
Reproduce
Same OS version, same device class, same region, same account state. If it will not reproduce, that is itself the finding and points at configuration.
- 03
Fix or answer
A build where the app must change. Where the reviewer was blocked, a reply with working credentials, a screen recording of the flow, and a specific explanation. Specificity resolves in a round or two where vagueness loops for a fortnight.
- 04
Resubmit and see it through
We submit, monitor the review, and handle follow-up questions until it is live.
Common questions
Tell us what you need
Describe the problem and we will come back with scope, timeline, and a rate. No obligation to proceed.
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