Custom Web Application Development

SaaS Development Company

Building SaaS means solving three problems a single-tenant application never faces: keeping customers' data separated, charging them on a recurring basis, and enforcing what each plan allows. Get the first one wrong and it is very expensive to fix later.

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The multi-tenancy decision

This is the architectural choice that is hardest to reverse, so it is made deliberately at the start rather than by default.

Shared schema, tenant columnSchema per tenantDatabase per tenant
IsolationLogical, enforced in code and policyStrongStrongest
Cost per tenantLowestModerateHighest
MigrationsOne, applied onceOne per schemaOne per database
Noisy-neighbour riskRealReducedNone
Per-tenant backup and restoreAwkwardStraightforwardTrivial
Reporting across tenantsEasyHarderHardest
SuitsMany small tenantsMid-marketEnterprise, or regulated data residency

Most SaaS products should start with a shared schema and a tenant column, with row-level security enforced in the database rather than only in application code. Moving to schema-per-tenant later is feasible; discovering that nothing enforces the tenant boundary is not something you want to discover from a customer.

What a first release needs

Tenant isolation you can prove

Enforced at the data layer, so a missing filter in one query cannot leak another customer's records. We write tests that attempt cross-tenant access and expect them to fail.

Subscription billing

Stripe, usually, with the webhook handling that keeps your records in step with what was actually charged. Handled idempotently, because Stripe retries and a double-processed event means a double charge.

Plan entitlements

What each plan permits, checked server-side at the point of use rather than by hiding a button. Including the behaviour when a customer downgrades below what they are already using, which is the case everyone forgets.

Team accounts and invitations

Users belonging to an organisation, with roles. Almost every B2B SaaS needs this by month three, and retrofitting it means reworking every permission check.

Self-serve onboarding

Sign up to first useful action without a human. The step where most SaaS products lose the trial users they paid to acquire.

Admin tooling for your own team

Impersonation, plan changes, usage inspection, extending a trial. Deliberately built, because otherwise your engineers run SQL against production to answer support tickets.

Decisions worth making before the build, not during it

  • Whether trials require a card. It changes conversion, churn and the onboarding flow substantially.
  • What happens at the end of a trial — does data remain readable, or is the account locked?
  • Whether billing is per seat, per usage, or flat. Usage-based billing requires metering built in from the start and is painful to add.
  • How proration works on upgrade and downgrade mid-period. Stripe handles the arithmetic; you still have to decide the policy.
  • Whether a customer can export their own data. We would argue yes, and that saying so plainly helps you sell.
  • Where data is stored, if you intend to sell to European or regulated customers. That constrains the tenancy model.

Common questions

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